National wound care distributor

WCclient withheld

year >

2025

industry >

medical distribution

Healthcare distribution operations case study

problem >

Demand was never the question. Sales, order management and customer service ran as three disconnected systems, so every new order added manual work instead of leverage. Reps re-keyed the same order details into two places, fulfillment worked from exports that were stale by the time they were opened, and support could not answer "where is my order" without calling someone. Nobody could see the whole picture in time to act on it, so growth showed up as overtime rather than margin.

what we did >

We consolidated sales, order management and service onto one CRM and made it the single source of truth. Order intake, confirmation, fulfillment hand-off and customer status updates were automated end to end, so the record updated itself as work moved. Reporting was rebuilt on live data instead of weekly exports. We documented every workflow and handed the whole system over to the team that runs it.

result >

Order processing stopped scaling with headcount. The same team absorbed several times the order volume without adding people, and revenue grew six-fold over the engagement.

6x

revenuegrowth

70%

less manualorder handling

The work outlasted the engagement. Because every workflow was documented and handed over, the team kept extending the system on their own, which was the point. We built the operating backbone, not a dependency.

FAQ

nikhil prajapati, ceo

The questions founders actually ask on the first call

Got some other questions?